Following is an article from my latest newsletter, “The Scrum Caretaker Courier 13“. Subscribe here if you prefer receiving my news and updates directly.
With this article I’d like to update you on the different sorts of shapeshifting I seemed to have been initiating for the Scrum Caretakers movement and how it helped me think about shaping the future, creating a foundation for that future.
Warm regards
Gunther
independent Scrum Caretaker
Stages of Shapeshifting
2024 – The Scrum Caretaker Courier
By the end of 2024 I started noticing not just a steep increase in the amount of subscribers to my “The Scrum Caretaker Courier” newsletter, but also strange effects. Although I don’t see how subscribing to my newsletter would benefit potential scammers, hackers, intruders or e-criminals, but there was a clear growth in fake subscriptions. It showed in the responses after sending out each Scrum Caretaker Courier. A more stringent subscription process was needed as I also noticed how some regular accounts unsubscribed already after receiving the welcoming mail, saying it was “spammy content”. I found that quite funny because that message did not have any content, but merely a word of welcome.
By that time I had close to 5000 subscribers. I decided for radical action: I wanted people to actively and consciously re-subscribe for “The Scrum Caretaker Courier“. I unsubscribed all accounts and asked everybody to re-subscribe (through a 2-step process) if they wanted to remain connected and updated. I do need to admit that this turned out to be a manual effort of sending mails, which I hadn’t anticipated and much annoyed me. As all accounts had been archived (rather than erased) nobody would have to re-enter all their information. After a month, about 80 people had done so. Today, as I am composing this Scrum Caretaker Courier 13, you are one of 101 subscribers. Still, I feel much better addressing really interested people rather than a non-responsive crowd (no matter its size).


