At some point in time the term “Framework” became really fashionable. I don’t remember when it was exactly, but it was when smart businessmen assumed it was better for sales, as commonly used terms like methodology or process got burned. At least, that can be seen as an achievement too. Most likely they guessed it explained the wide adoption of Scrum, and aspired the same ’success’.
Today, the word is omnipresent and can surely be added to the list of most misunderstood words in the world of “Agile”. That does not change the fact that we did not start using the word lightly in the past. It was not about marketing or selling. It was about sincerely describing the lightweight nature of Scrum, as a simple set of rules, principles and values that define a framework for inspection and adaptation, a way for people to address complex challenges.
Regardless of fashion of the day and obfuscation, this is not a term to leave to the sharks. Language matters. Scrum is a framework, not a methodology, as I described in 2013 and in my book “Scrum – A Pocket Guide”.